Context
Initiative Musik describes itself as the central funding institution and platform for music in Germany, with a focus on pop music, jazz, artist funding, export, live music and the social power of pop culture.
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Press / PR / social media
Initiative Musik
Press & public relations
from 09/2026 Berlin, Germany
Initiative Musik is my next step towards press and public relations. The role combines the areas I want to develop in: music, communication, social media, research, newsletter, website, media monitoring and events.
My tasks
- Support with external communication and PR-related work
- Creation of social media content: texts, graphics, videos and new formats
- Community management, reporting, analysis and research
- Website maintenance and newsletter support
- Media monitoring and evaluation of press and social-media clippings
- Support at events, social-media live content and industry event communication
Kontext
Official organisational context
- Initiative Musik describes itself as Germany's central funding institution and platform for music.
- Its focus includes popular music and jazz, artist funding, live music, music companies, export and infrastructure.
- The press area bundles information on funding programmes, press material, contacts and news.
Fokus
Planned PR tasks
- Communication & content: external communication, social media, texts, graphics, videos and new formats.
- Analysis & editorial work: community management, reporting, research, website, newsletter, media monitoring and clippings.
- Events & organisation: PR activities, industry events and social-media live content.
Spotify
Direkt reinhören
Playlist und ausgewählte Artists direkt im Portfolio anhören.
#NEWMUSIC supported artists
Playlist von Initiative Musik - direkter musikalischer Bezug zu Förderprojekten und Artists.
Results & impact
Planned development step from music marketing towards press, PR and public communication
Direct connection to pop culture, funding, artists, music companies and cultural institutions
Opportunity to combine language, research, analysis, visual content and structured work in a professional press team
Bridge between my previous experience in label work, events, music projects and Digital Business studies
Tools
Public RelationsSocial MediaContent CreationNewsletterWebsitepflegeMedienmonitoringClippingsReportingRechercheEvent-KommunikationAdobe CCCanvaMicrosoft 365Asana
Gallery
Initiative Musik
Links & external proof
Learnings
- Public relations require precise language, timing, research and a strong understanding of audiences.
- PR in music is not only visibility, but also responsibility towards scene, culture and the public.
- This step builds logically on label work, events, social media and research.