Portfolio & experience archive
Music Marketing, Artist Management & Public Relations
My path leads from technical training and business administration into Berlin’s music scene. I connect structured work with creativity, PR, social media, label practice and genuine enthusiasm for artists.
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I come from a technical background, study business administration and now work at the intersection of music, communication and organisation. This mix defines how I work: analytical, creative and implementation-focused.
Media monitoring, communication support, research and PR-related content work.
Text, graphic and video content, new formats, community management and reporting.
CRM, newsletters, offers, presentations, follow-ups and structured execution.
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Practical work and stations that show what I concretely contributed to. Newer work appears first.
Press & public relations
Berlin, Germany
Planned next practical step: social media content, community management, reporting, research, website, newsletter and event communication.
Artist & label management / product management internship
Berlin, Germany
Hands-on label work, playlist maintenance, artist communication and music-business networking in an independent Berlin music company.
Marketing, sales & administration
Berlin, Germany
Marketing, CRM, newsletter, sales preparation, content and operational support in a Berlin location and event environment.
Artist management & marketing
Milan, Italy
Building and supporting music projects: strategy, content, recording, visual assets, collaborations and digital workflows.
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A compact overview of my most relevant work stations. Each card opens a detail page.
Press & public relations
Planned next step in Berlin: external communication, social media, website, newsletter, media monitoring, events and PR activities.
Product management, artist & label management
Label processes, playlist curation, YouTube channel, artist communication, Musixmatch and insights into industry events.
Marketing, sales & administration
Marketing, CRM, newsletter, sales preparation, content and operational support in a Berlin location and event environment.
Marketing & Social Media Manager
Digital marketing presence, content planning, sponsorship communication and social media work for a floorball club in Ticino.
Artist management & marketing
Building and supporting music projects: strategy, content, recording, visual assets, collaborations and digital workflows.
04
Clickable education cards with concrete topics, projects and proof.
Bachelor of Science in Business Administration
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Swiss university entrance qualification / Passerelle
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Automation technician EFZ & vocational baccalaureate
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05
Selected academic work demonstrating analytical thinking, marketing understanding and scientific work.
Qualitative research report, WF4
Three guided interviews with fans of Dafina Zeqiri, Dave Hause and Berlioz. The study shows that authenticity can arise through naturalness, values, consistency, aesthetics and communication that does not feel overly promotional.
Open PDF →
Vignette experiment, WF3
Design of a 2x2 between-subjects vignette experiment for the fictional skincare brand Avela. The experiment focuses on interaction and personalisation as social media marketing activities and measures brand equity and customer response.
Open PDF →06
A selection of posts on music, marketing, innovation, studies and projects.
Organisation, artist support and a direct view into the creative process: 20-22 March at Guesstimate / Loftyard Studios.
Speaking as a guest with Jens Herrndorff and Matilda Pfeil to students about careers, networking and early practical experiences in music.
Insights into artist marketing, community building, algorithm thinking, test & learn and conversations with music-industry professionals.
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External mentions and proof showing that my projects and contributions are visible beyond my own portfolio.
FFHS News · Mention on FFHS.ch
FFHS article about an innovation management project with practical relevance and a study idea Luca contributed to.
Open on FFHS.ch →
FFHS News · Mention on FFHS.ch
FFHS experience report about the mentoring programme and how Luca personally benefited as a business administration student.
Open on FFHS.ch →08
Voices from people I worked with in study and practice contexts.
Intralogistik · Agile Operations · Forscher · Dozent · Berater
LinkedIn Empfehlung, Februar 2026
“Luca is one of those people you remember - not because of grand gestures, but because he brings genuine curiosity and enthusiasm to whatever he does. What impresses me most is that he combines creativity with a real drive to implement. Working with Luca means working with someone who truly tackles things - with passion and determination.”
09
Selected proof documenting skills and learning experiences.
Certificate for successful participation in the TOPSIM General Management simulation. Topics include business decision-making, balance-sheet analysis, cost accounting, strategic planning, investment basics, complex problem solving, teamwork and responsibility.
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My story connects technical training, business administration, own music projects, event practice, label work and the next step into public relations. This helps me understand creative ideas emotionally and organise them professionally.
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For internships, music projects, creative collaboration or professional opportunities, feel free to get in touch.
